Best of Durham

Online Readers' Favorite ballot

Goal: Streamline annual online Readers' Favorite ballot utilizing newly acquired Second Street platform.

  • Created, managed, monitored, and promoted annual Readers' Favorites ballot

  • Created promotional content to share via Shannon Media Inc.'s email and social media channels

  • Responsible for nominee and winner communication

  • Created and distributed to nominees and winners – print and digital content to share with their customers/followers

  • The number of voters grew 163% from the previous year

  • Grew Durham Magazine's weekly eNewsletter opt-in list by 2,110 and Special Offers list by 1,116.

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