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Best of Durham
Online Readers' Favorite ballot
Goal: Streamline annual online Readers' Favorite ballot utilizing newly acquired Second Street platform.
Created, managed, monitored, and promoted annual Readers' Favorites ballot
Created promotional content to share via Shannon Media Inc.'s email and social media channels
Responsible for nominee and winner communication
Created and distributed to nominees and winners – print and digital content to share with their customers/followers
The number of voters grew 163% from the previous year
Grew Durham Magazine's weekly eNewsletter opt-in list by 2,110 and Special Offers list by 1,116.
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