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Best of Durham
Online Readers' Favorite ballot
Goal: Streamline annual online Readers' Favorite ballot utilizing newly acquired Second Street platform.
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Created, managed, monitored, and promoted annual Readers' Favorites ballot
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Created promotional content to share via Shannon Media Inc.'s email and social media channels
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Responsible for nominee and winner communication
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Created and distributed to nominees and winners – print and digital content to share with their customers/followers
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The number of voters grew 163% from the previous year
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Grew Durham Magazine's weekly eNewsletter opt-in list by 2,110 and Special Offers list by 1,116.
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