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Chapel Hill-Carrboro Y
Local YMCA branch
Goal: Work with marketing director on various branded materials.
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Produced the inaugural annual report to illustrate everything the Y offers
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Consulted with marketing director on content and copy in addition to designing the 8-page report – utilizing the new national branding look
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Created multi-use direct mail fundraising campaign with complementary email marketing
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Designed and produced a 12-page summer camp brochure
Goal: Collaborate with the development director to create and manage annual donor appreciation dinners.
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Oversaw and managed all promotional and collateral materials including invitation, email marketing, online registration, name tags, place cards, thank you cards, flowers, decorations, and donor appreciation gift
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