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Chapel Hill-Carrboro Y
Local YMCA branch
Goal: Work with marketing director on various branded materials.
Produced the inaugural annual report to illustrate everything the Y offers
Consulted with marketing director on content and copy in addition to designing the 8-page report – utilizing the new national branding look
Created multi-use direct mail fundraising campaign with complementary email marketing
Designed and produced a 12-page summer camp brochure
Goal: Collaborate with the development director to create and manage annual donor appreciation dinners.
Oversaw and managed all promotional and collateral materials including invitation, email marketing, online registration, name tags, place cards, thank you cards, flowers, decorations, and donor appreciation gift
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