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Local Champions

Online sponsored photo contest

Goal: Promote the contest sponsor and build Shannon Media Inc. opt-in lists via online Local Champions photo contest during COVID-19.

  • Created, monitored, and promoted inaugural photo contest via new Second Street platform

  • Created content and banner ads to distribute via Shannon Media Inc.'s email lists including dedicated contest eBlasts reaching 57.5k and featured on weekly and monthly eNewsletters

  • Managed social media content and images via various Shannon Media channels – included 50 posts over the course of a month via Instagram, Instagram stories and Facebook

  • Created and distributed digital promotional content for sponsor use

  • Over 500 unique emails participated – either through nomination or voting

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