Best of Durham

Online Readers' Favorite ballot

Goal: Streamline annual online Readers' Favorite ballot utilizing newly acquired Second Street platform.

• Created, managed, monitored, and promoted annual Readers' Favorites ballot
• Created promotional content to share via Shannon Media Inc.'s email and social media channels
• Responsible for nominee and winner communication
• Created and distributed to nominees and winners – print and digital content to share with their customers/followers
• The number of voters grew 163% from the previous year
• Grew Durham Magazine's weekly eNewsletter opt-in list by 2,110 and Special Offers list by 1,116.