Chapel Hill-Carrboro Y
Local YMCA branch
Goal: Work with marketing director on various branded materials.
• Produced the inaugural annual report to illustrate everything the Y offers.
• Consulted with marketing director on content and copy in addition to designing the 8-page report – utilizing the new national branding look.
• Created multi-use direct mail fundraising campaign with complementary email marketing
• Designed and produced a 12-page summer camp brochure.
Goal: Collaborate with the development director to create and manage annual donor appreciation dinners.
• Oversaw and managed all promotional and collateral materials including invitation, email marketing, online registration, name tags, place cards, thank you cards, flowers, decorations, and donor appreciation gift.