Local Champions

Online sponsored photo contest

Goal: Promote the contest sponsor and build Shannon Media Inc. opt-in lists via online Local Champions photo contest during COVID-19.

• Created, monitored, and promoted inaugural photo contest via new Second Street platform.
• Created content and banner ads to distribute via Shannon Media Inc.'s email lists including dedicated contest eBlasts reaching 57.5k and featured on weekly and monthly eNewsletters.
• Managed social media content and images via various Shannon Media channels – included 50 posts over the course of a month via Instagram, Instagram stories and Facebook.
• Created and distributed digital promotional content for sponsor use.
• Over 500 unique emails participated – either through nomination or voting.