Shannon Media Inc.
Local print and digital publishing and event company
Marketing Manager for local media company offering print, digital and experiential marketing opportunities through the following publications and annual events:
Publications: Chapel Hill Magazine, Durham Magazine, Chatham Magazine, Visitor & Relocation Guides (Durham and Orange-Chatham editions), Taste Magazine, and, Heart of NC Weddings
Annual events: Taste the Event, Sip+Savor, WellFest, and Women of Achievement luncheon
• Created marketing collateral and a more cohesive brand standard for parent company, Shannon Media Inc.
• Worked directly with VP of Planning of Development and supported sales team to achieve goals through outbound marketing strategies including print, digital and email marketing.
• Oversaw email database management and growth.
• Responsible for leading the transition of email marketing from Constant Contact to newly acquired Second Street platform.
• Became proficient in interactive content and online contests/ballots through Second Street platform..
• Managed and maintained existing and new WordPress websites created by an outside contractor.
• Worked closely with Event Supervisor on annual events to achieve ticket sales goals, as well as, managed marketing needs of event sponsors and on-site marketing pieces like programs and signage.
• Created materials and brand presence for community events which Shannon Media Inc was a sponsor.