beau Catering
Rebrand Package
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brand identity
Brand Spirit = Passion
Passion is reflected in:
The Food = Taste
The Presentation = See
The Beau Show = Hear
Cohesive print collateral was designed to reflect Beau Catering's brand spirit. The client needed the flexibility to modify their seasonal menus in-house, so we developed customizable materials they could change.
before
after
website development
The website was rebuilt as a mobile-responsive site, and incorporated e-commerce capabilities to feature their new Marketplace offerings.
Training was provided to Beau Catering employees to update the online store.
before
after
The Marketplace
This retail branch is more casual and not wedding-focused, so it needed a logo and modifiable store collateral. It also had ongoing email and direct mail marketing programs.
before
after
Full-service wedding and event caterer across the Triangle area known for their amazing food and outstanding service.
Goals
Develop a new brand identity that more closely matches their spirit.
Incorporate a more upscale, refined feel, which would appeal to brides/mothers.
Create cohesive branded materials across print and digital platforms.
Before
The owners wanted to utilize original elements from the logo, including the leaf motif and blue/green color palette.
after
In keeping with the wedding-focused business model, an icon reminiscent of a wedding monogram was created, incorporating the leaf motif. The new colors still have the energy of the original color palette and lend themselves to a more refined, sophisticated feel. The fonts were chosen for their clean, modern feel, which gives a sense of timeless stability, unlike the script fonts often utilized for wedding-focused businesses.
“Charlotte is the creative force behind Beau Catering's branding, marketing, and communications—and we are so lucky to have her.”