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TABLE

Rebrand + Marketing

Local nonprofit delivering healthy food and nutrition education to kids in Orange County, NC, since 2008.

Goals

Access current marketing and branding. The client lacked a cohesive brand identity. Their existing materials did not convey them as a nearly million-dollar organization.

 

Create cohesively branded outreach materials for development efforts that incorporate their all-inclusive, friendly spirit while communicating the huge need and the large number of kids they are unable to serve.

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Spring fundraising focuses on feeding kids during the summer when school is out and needs grow.

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Spring fundraising appeal — financial goals exceeded

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Complimentary 12-page annual report — print and digital

“Charlotte is the creative force behind Beau Catering's branding, marketing, and communications—and we are so lucky to have her.”

Lauren Erickson Bennett
Owner

Capital Campaign

The public portion of TABLE’s Capital Campaign was created to raise the remaining 40% of the budget goal. They needed to raise awareness and expand their outreach to new donors to accomplish the $3.25 million goal to purchase their own building and expand services.

 

The Beanstalk concept aligned with their mission of providing food and was used as the "thermometer” to track donations. They accomplished their goal in less than 12 months and were able to purchase their own home and expand the number of families they could serve.

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$3.25 million Capital Campaign self-mailer brochure

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Supporting print and digital collateral

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In-house window vinyl installed at current and future locations

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“We Made It” collateral to celebrate making their goal

after

website development

The website was rebuilt as a mobile-responsive site, and incorporated e-commerce capabilities to feature their new Marketplace offerings.

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Training was provided to Beau Catering employees to update the online store.

before

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after

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The Marketplace

This retail branch is more casual and not wedding-focused, so it needed a logo and modifiable store collateral. It also included ongoing email and direct mail marketing programs.

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before

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after

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Get in touch

​Let’s chat about how I can help you bring your brand to life. Book a call to see if we're a good fit.

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