i’ll Help You
Own Your Expertise
A few things I’m proud of
from my SKJAJA life
Click image to read or listen
Radio interview
2014 Village Pride (Hometown Hero) Award for SKJAJA Fund
Radio Spot
2015 Hometown Hero Award for the Color the Hill event
Radio interview
2016 Good News Friday feature
“What is SKJAJA?”
Chapel Hill Insider post
2026
"Funny Name. Serious Impact."
White Space CreativE
Founder
hi. I’m Charlotte.
Since 1997, I’ve partnered with people like me – GenXperts who love what they do. They have a ton of experience and I help them discover the spirit of their brand and create branding that reflects it.
I’ve learned that the most common reason great businesses stay invisible isn’t a lack of talent or effort. It’s the Scattered Stage — when your business grows, but your brand doesn’t keep up. Your website says one thing and your messaging says another.
What I love?
That moment when a client hears their own work reflected back clearly for the first time. When they say…
“That's Exactly it — I didn’t know how to say it.”
That’s the whole job, as far as I’m concerned. The logo, messaging, and website are just proof that clarity happened.
I like to Create
When my daughter was born, I built something that fit my life: White Space Creative. The name was a no-brainer since I love white space, and my married name just happens to be White. And it’s been evolving ever since.
Along the way, I co-founded SKJAJA Fund, a local youth nonprofit, where I served as board chair and executive director for 12 years. This experience taught me to balance vision, budget, and real-world constraints, shaping how I show up for mission-driven clients whose brands need to work as hard as they do.
Fun Facts
I'm happiest at the beach, love to spend time with my kids, travel, dance, volunteer, make a costume, and lose myself in a good movie.
I love live shows & sports, yoga, and a great playlist. I’m partial to Prince, purple, Carolina Blue, and mostly I love to have fun.
Chapel Hill Insider post
2026
"Funny Name. Serious Impact."
Radio interview
2016 Good News Friday feature
“What is SKJAJA?”
Radio Spot
2015 Hometown Hero Award for the Color the Hill event
Radio interview
2014 Village Pride (Hometown Hero) Award for SKJAJA Fund
A few things I’m proud of
Click image to read or listen
from my SKJAJA Life
The Personal Truth
What I don’t often say aloud
I’m my own ideal client. I’ve spent years helping others clarify their brand while quietly wrestling with my own. I know what it feels like to be the expert in the room who can’t articulate her own value. That lived experience makes me good at this. I’ve been inside it.
If you’ve ever felt like the expert who can’t quite explain what you do — you’re not alone, and you’re exactly who I love to work with.
