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Creative solutions

Built to Last

I’ve spent my career working behind the scenes with companies and nonprofits to help them clarify who they are — and bring that clarity to life.

Meet Charlotte...

I may have started as a designer, but my work goes beyond graphic design. It starts with listening and understanding what matters most — then bringing a brand’s spirit to life through messaging, visuals, print, and websites that actually reflect the people behind them.

 

I enjoy working through challenges with you — combining experience, creativity, and existing resources to move things forward with intention. 

What I love...

Learning about your company’s “why” and helping you uncover the spirit of your brand — so decisions feel clearer and moving forward feels easier.

 

Applying my experience as a business owner and co-founder, board chair, and former executive director of SKJAJA Fund — and understanding what it means to balance vision, budget, and real-world challenges.


Collaborating with you and your team to create a cohesive creative strategy — one that works across messaging, visuals, and marketing without overcomplicating the process.

Building a customized team to fulfill your needs, including photographers, printers, or other specialists — so you’re not managing it all yourself..

Charlotte White
Charlotte like latte

Reach out — I love chatting about branding, strategy, or your future travel plans — especially outdoors over a latte.

community

A friend once told me, “If you want to live in a great community, you must play an active role.” From helping my family and friends to volunteering and starting a local nonprofit, SKJAJA Fund, that gives local kids access to opportunities — I like to think I play an active role in my community. 

other fun things

Beach…Travel…Dancing…Meeting New People…Volunteering…Learning New Things…Movies…Live Shows…Yoga…Tar Heel Basketball  +  I’m partial to Prince, Purple, and Carolina Blue

Work

Using my creativity is fun – it’s what I’ve done my entire career – and if it weren’t fun, I wouldn’t still be doing it.

I also like to have fun outside of work because as I see it, if you ain’t having fun, then what's the point?

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