beau Catering
Rebrand Package
Before
The client wanted to utilize original elements from the logo, including the leaf motif and blue/green color palette.
A full-service wedding and event caterer across the Triangle area. Known for their amazing food and outstanding service.
Goals
Develop a new brand identity that more closely matches their spirit.
Incorporate a more upscale, refined feel, which would appeal to brides/mothers.
Create cohesive branded materials across print and digital platforms.
after
In keeping with the wedding-focused business model, an icon reminiscent of a wedding monogram was created, incorporating the leaf motif. The client liked how the new colors still have the energy of the original color palette and lend themselves to a more refined, sophisticated feel. The fonts were chosen for their clean, modern feel, which gives a sense of timeless stability, unlike the script fonts often utilized for wedding-focused businesses.
“Charlotte is the creative force behind Beau Catering's branding, marketing, and communications—and we are so lucky to have her.”
Lauren Erickson Bennett
Owner
before
brand identity
Brand Spirit = Passion
Passion is reflected in:
The Food = Taste
The Presentation = See
The Beau Show = Hear
Cohesive print collateral was designed to reflect the brand spirit. The client also needed the flexibility to modify their seasonal menus in-house, so we worked with them to develop materials that worked for them.
after
before
website development
The website was rebuilt as a mobile-responsive site and incorporated e-commerce capabilities to feature their new Beau to Go offerings.
Client training was provided to update the online store.
after
The Marketplace
This retail branch is more casual and not wedding-focused, so it needed a logo and modifiable store collateral. It also had ongoing email and direct mail marketing programs.
Get in touch
Let’s chat about how we can help you with your branding struggles. Book a call to see if we're a good fit.