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beau Catering

Rebrand Package

Before

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The client wanted to utilize original elements from the logo, including the leaf motif and blue/green color palette.

A full-service wedding and event caterer across the Triangle area. Known for their amazing food and outstanding service.

Goals

Develop a new brand identity that more closely matches their spirit.

Incorporate a more upscale, refined feel, which would appeal to brides/mothers.
 

Create cohesive branded materials across print and digital platforms.

after

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    In keeping with the wedding-focused business model, an icon reminiscent of a wedding monogram was created, incorporating the leaf motif. The client liked how the new colors still have the energy of the original color palette and lend themselves to a more refined, sophisticated feel. The fonts were chosen for their clean, modern feel, which gives a sense of timeless stability, unlike the script fonts often utilized for wedding-focused businesses.

“Charlotte is the creative force behind Beau Catering's branding, marketing, and communications—and we are so lucky to have her.”

Lauren Erickson Bennett
Owner

before

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brand identity

Brand Spirit = Passion

 

Passion is reflected in:

The Food = Taste

The Presentation = See

The Beau Show = Hear

 

Cohesive print collateral was designed to reflect the brand spirit. The client also needed the flexibility to modify their seasonal menus in-house, so we worked with them to develop materials that worked for them.

after

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before

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website development

The website was rebuilt as a mobile-responsive site and incorporated e-commerce capabilities to feature their new Beau to Go offerings.

Client training was provided to update the online store.

after

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The Marketplace

This retail branch is more casual and not wedding-focused, so it needed a logo and modifiable store collateral. It also had ongoing email and direct mail marketing programs.

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Get in touch

Let’s chat about how we can help you with your branding struggles. Book a call to see if we're a good fit.

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