top of page

CharlottE WHITE

About Charlotte

friend once told me, “if you want to live in a great community, you have to play an active role.” As someone who grew up in Chapel Hill-Carrboro and returned here from Hilton Head Island to raise my kids – I believe in our community and all the variety it offers. My mom ran a successful business here for over 35 years (Dance Design), and my family started a nonprofit (SKJAJA Fund) to give children in Chapel Hill-Carrboro access to opportunities. I enjoy giving time to others – from helping my friends and family to PTAs and local nonprofits. I like to think I play an active role in my community. 

In addition to giving time, I like to have fun – whether it be work or play. As I said before, branding and marketing are fun – it’s what I’ve done my entire career – and if it weren’t fun, I wouldn’t still be doing it. Other fun things: the beach, dancing, meeting new people, yoga, live shows, Tar Heel basketball, trying new things, and traveling. I am partial to purple, Prince, and Carolina blue and look forward to getting to know you and helping your unique story come alive through words and visuals! Let’s talk: 919.360.4920.

I've worked with various industries and companies and loved learning about each. Below is a sampling of companies I have had the pleasure of working with on their marketing and advertising campaigns, in addition to the ones featured on the WORK page.

Hilton Head Island, SC

Sea Pines Resort

Arts Center of Coastal Carolina

H2 Builders

Bloody Point Golf Club & Resort, Daufuskie Island

Destination Vacation

Gulfstream Aerospace, Savannah, GA

Belfair Plantation

Chapel Hill-Carrboro, NC

Beau Catering

Carolina Rental Homes

Bud Matthews Services

Eric White, Realtor


Franklin St. Realty



“How can you describe Charlotte? In a nutshell
I will say she is passionate about your cause and business as if it were her own. Creative, punctual, attention to details, integrity, responsive and a great resource to the community.”

Pat, Development Director

formerly with The Arc of Orange County

“Since working (with Charlotte) Invision stands out at national conferences and in day-to-day operations as a leader in the field with a bold statement and look which has helped grow the company bottom line significantly!”

John, Founding Director

Invision Services, Inc.


After working as a student at UNC-CH’s The Daily Tar Heel in the advertising department and then as a sales manager, I took a job at a local advertising and marketing agency in my hometown of Chapel Hill. In my review, I was told, “You could sell a used car to a blind man but would NEVER do that because it is not the right thing to do.” They were so right, and I have lived by that for my entire management and client services career. I only “sell” what I truly believe will help a client grow their business through a true partnership – that is, White Space Creative.

My adult life has been in Chapel Hill, Carrboro, and Durham – that was as far as I could see myself removed from my roots – well, except for traveling! Volunteering and working in my community are a way of life for me. I have served on the boards of directors of local nonprofits and was crazy involved in my children’s schools, from running the Book Fairs and PTAs to their sports booster clubs.

I have known Charlotte – well, for almost forever! I cannot imagine my life without her and her family, including her older sister (one of my best childhood friends and college roommate.) I am lucky to continue that friendship and do what I love with someone with talents I am in awe of daily! We have fun doing what we do every day.

Oh, yea – speaking of fun, I love family, our three cats, people, Kerr Lake, skiing, soccer, anything Tar Heel-related, living in a place with ALL four seasons, fresh air, and fire pits.

bottom of page