why & How it works

As your part-time partner my services adjust according to your needs and capabilities. I manage your branding and marketing for a monthly fee, which can be far less than hiring someone full time. Whether you need a full-service branding and marketing partner or just need help making sure your marketing efforts are getting you where you want to go – we‘ll devise a plan that works for your goals and budget. The first step is to connect and see what I can take off your plate – let's talk – 919.360.4920

What can I do for your company?

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  • Create, manage, and oversee your cohesive brand and marketing strategy which may include:

    • Print and digital collateral for everyday marketing and trade shows

    • Events – from conception to implementation

    • Logo and brand guidelines

    • Social media calendar and graphics

    • Web development and maintenance

    • Email marketing program

    • Online promotional and/or contests

  • Support sales team to achieve budgetary goals through outbound marketing 

  • Oversee and manage email marketing and database growth

  • Foster audience engagement through interactive content and online contests/ballots

  • Engage digital audience and oversee/grow website traffic

  • Manage creative process and subcontractors which may include: copywriters, designers, web developers, social media managers, and photographers as needed

  • Project and event management including budget goals, online registration, logistics, and volunteers and media relations

How do I add value to your organization?

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  • Outsider’s assessment of current branding and marketing leading to solutions that fit your budget

  • Listening and collaboration – the work is about your goals – not mine

  • In-house partner without commitment of full-time position/benefits

  • Well versed in overseeing multiple projects, identifying challenges, and workable solutions

  • Well connected and honest – if I don’t have the answer — I have the resources and long-term connections to make it work

  • Decades of experience including:

    • Marketing manager at local media company

    • Art director and production manager in multiple ad agencies

    • Owner of design firm for over 20 years

    • Founder and director of local nonprofit – SKJAJAfund.org

© 2020 Charlotte White & White Space Creative

Email  |  919.360.4920  |  Carrboro, NC